IT & Services Credit eligibleNCrF 4.5

iLike Basics of Social Media Marketing

Name: iLike Basics of Social Media Marketing
Price: 600 INR

The iLike Certificate in Basics of Social Media Marketing is a 60-hour, 2-credit course designed to introduce learners to the fundamentals of digital marketing, social media platforms, and content strategies. This course provides an in-depth understanding of how social media influences brand visibility, customer engagement, and business growth.

₹600

Offered by MKCL30 hrs theory · 30 hrs practicalEnglishMaharashtra Knowledge Corporation Limited

Learning outcomes

Interpret the significance of digital marketing in the context of traditional marketing practices

Illustrate the various types of digital marketing channels and their respective advantages and disadvantages

Paraphrase the role of search engine optimization (SEO) in improving website visibility and ranking on search engine results pages

Estimate the impact of content marketing and social media marketing strategies

Defend the importance of influencer marketing and marketing automation in contemporary digital marketing strategies

Compare different methods for measuring the effectiveness of email marketing campaigns and mobile marketing initiatives

Review case studies of successful viral marketing campaigns and analyze their key components for replicable success

Rewrite outdated social media marketing practices to align with current trends and consumer preferences

Construct a comprehensive social media marketing strategy

Estimate the potential ROI of integrating online and offline marketing strategies for brand promotion and customer engagement

Appraise the ethical considerations and regulatory compliance requirements in digital marketing practices

Combine psychological insights into user behavior with creative content strategies

Solve common challenges in social media marketing, such as negative feedback management, over-promotion, etc.

Interpret the role of social media content calendars and their importance in strategic content planning and scheduling.

Illustrate proficiency in creating visually appealing social media posts using ChatGPT and Canva to enhance engagement and reach.

Paraphrase the key elements of effective Facebook marketing strategies, including Messenger Kids, Gaming, and Marketplace listings.

Estimate the impact of different types of social media advertising campaigns on audience engagement and conversion rates.

Defend the ethical considerations and legal implications of social media marketing practices, including copyrights and fair use.

Compare the effectiveness of organic versus paid marketing tactics across various social media platforms, such as Facebook, Instagram, and Twitter.

Review the process of analyzing social media analytics and insights to inform marketing strategies and optimize performance.

Rewrite social media marketing strategies to incorporate best practices for maximizing reach, engagement, and conversion.

Construct comprehensive LinkedIn marketing strategies to leverage the platform for professional networking and business growth.

Estimate the effectiveness of influencer marketing campaigns and micro-influencer collaborations in reaching target audiences and driving conversions.

Appraise the benefits and challenges of social commerce and shoppable posts in driving sales and enhancing user experience.

Combine various social media optimization techniques for different devices to ensure consistent and engaging user experiences across platforms.

Solve technical challenges related to podcast production, distribution, and promotion to maximize reach and audience engagement.

Watch intro video

More details

Learners will explore various digital marketing channels, including SEO, pay-per-click (PPC), influencer marketing, email marketing, and content marketing. The course covers the unique features of social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and WhatsApp, helping learners create effective, platform-specific marketing strategies. Additionally, the course emphasizes social media analytics, audience targeting, storytelling, live streaming, and the use of AI-driven tools like ChatGPT and Canva for content creation.

By the end of this course, learners will gain practical knowledge in crafting engaging social media campaigns, managing paid and organic promotions, handling customer relationships, and integrating marketing automation tools. This program is ideal for aspiring digital marketers, business owners, and content creators looking to leverage social media for business success.

Assessment & certification

Assessment feeIncluded — no extra fee

ModeOnline

TypeMCQ, Project-Based, Scenario-Based

Assessment providerMaharashtra Knowledge Corporation Limited

Certificate providerSWAYAM Plus and Maharashtra Knowledge Corporation Limited

Intended audience

Social Media Executive, Content Creator (Social Media), Social Media Coordinator, Digital Marketing Intern (Social Media Focused), Social Media Ads Trainee, Social Media Community Manager, Influencer Marketing Associate, YouTube & Video Marketing Executive, Facebook & Instagram Ads Specialist, LinkedIn Marketing Associate, Twitter Marketing Associate, Pinterest Marketing Executive, WhatsApp Marketing Specialist, Social Media Analytics Assistant, Micro-Influencer Marketing Coordinator, Social Commerce Specialist, Social Media Customer Support Executive, Social Media Branding & Reputation Manager, Social Media Content Calendar Planner, Community Engagement Specialist

Prerequisites

Familiarity with using computers, smartphones, and the internet. Ability to browse websites, download files, and manage folders on a device. Understanding of basic digital security practices (e.g., creating strong passwords, recognizing phishing emails).

Level

Certification

Skills you'll gain

Digital MarketingSEOSocial MediaEmail MarketingPPCAffiliate MarketingBrand AwarenessCustomer EngagementAnalyticsContent StrategyEmerging TrendsEthical MarketingFacebook AdsInstagram StorytellingLinkedIn MarketingVideo ContentInfluencer MarketingCampaign OptimizationAudience TargetingPerformance Tracking

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iLike Basics of Social Media Marketing