Digital Marketing Intern

About the role

What you'll do

• WHAT YOU WILL DO
• Manage and optimise PPC campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Handle campaign setup, audience targeting, keyword research, bidding strategies, ad placements, and budgets.
• Track CTR, CPC, CPM, CPL, conversions, and ROAS to measure performance and identify improvements.
• Support lead generation, website traffic, and customer acquisition campaigns.
• Collaborate on ad copy, creatives, landing pages, and calls to action.
• Run A/B tests across audiences, creatives, keywords, and messaging.
• Use Google Analytics 4, Google Tag Manager, and advertising dashboards for tracking and reporting.
• Support SEO, keyword research, website analysis, and landing-page optimisation.
• Research competitors, industry trends, and audience behaviour.
• Monitor campaign spending and recommend ways to improve advertising efficiency.
• WHAT WE ARE LOOKING FOR
• Essential Skills
• Understanding of digital marketing, performance marketing, PPC, and paid advertising.
• Familiarity with Google Ads and/or Meta Ads Manager.
• Knowledge of CTR, CPC, CPM, CPL, conversion rates, and ROAS.
• Basic understanding of keyword research, audience targeting, bidding, and campaign optimisation.
• Familiarity with Google Analytics, Google Sheets or Excel, and campaign reporting.
• Strong analytical and problem-solving skills.
• Good written communication skills for ad copy and campaign messaging.
• Willingness to experiment, take ownership, and work towards measurable goals.
• GOOD TO HAVE
• Hands-on experience running Google Ads or Meta Ads campaigns.
• Knowledge of conversion tracking, Google Tag Manager, pixels, and UTM parameters.
• Exposure to LinkedIn Ads, YouTube Ads, or other paid channels.
• Understanding of B2B lead generation, SaaS, or technology marketing.
• Familiarity with SEO, email marketing, remarketing, and marketing automation.
• Experience using AI tools for marketing research, copywriting, and campaign analysis.
• A portfolio of campaigns, projects, or case studies.
• WHO SHOULD APPLY?
• We are looking for candidates interested in performance marketing beyond content creation and social media posting. Students, recent graduates, and self-taught marketers with practical knowledge are welcome.
• We value candidates who enjoy analysing data, testing ideas, understanding customer behaviour, and improving campaign results. You should be comfortable working with advertising dashboards and spreadsheets, take initiative, and be willing to learn continuously.
• Candidates must be able to work from our Coimbatore office for the duration of the internship.
• WHAT YOU WILL GAIN
• Hands-on experience managing paid advertising campaigns.
• Practical exposure to campaign planning, execution, optimisation, and reporting.
• Experience working on real marketing objectives for technology products and business solutions.
• Exposure to lead generation, conversion tracking, analytics, and budget management.
• The opportunity to develop a data-driven, results-oriented approach to digital marketing.

Skills required

• Google Ads
• Meta Ads
• Video editing
• Graphic design
• Adobe Photoshop
• Microsoft Excel
• WordPress

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